20+ Ad Copy for Beauty Products PPC, FB & Email Marketing

When it comes to advertising beauty products, it’s all about aspirational messaging. You want potential customers to think that if they buy your product, they will look like the beautiful models in your ads. Hair care ads might promise thick, luxurious locks. Makeup ads might feature dramatic eye makeup or perfect red lips. If you are running ads for your beauty products, you will need catchy lines. I am sharing with you 20+ best ad copies, 50+ sales lines & 100 + unique selling points for PPC, Facebook ad, Instagram ad, landing page & Email Marketing. These are custom made so these are better than ad copy generators. Being said that these ad copy templates are formatted in such a way that you can just quickly use them in your ads with something that makes your product different. And Don’t forget to replace the word where you see the variable.


20+ Ad Copy for beauty products for PPC, Facebook & Email Marketing


There are different types of beauty products like moisturizers, Foundation, Concealer, Face powder, Blush, Cheek Coloring, Lipstick, Lip balm etc. I will try to share with categories and some with specific products.


Catchy Lines for Skincare Products

  • New and Improved Skincare Product range

  • Get Flawless Skin with Our New Skincare product

  • Try Our All-Natural Skincare product for Softer, Younger-Looking Skin

  • Need help finding the best skin care products? We've got you covered


Catchy Lines for Fragrance Products Ads

  • New! Fall in love with your scent all over again

  • Find your new signature scent today

  • Explore new fragrances to find your perfect match

  • Freshen up your look with our new fragrance line!

  • Smell irresistible with our new body mist and perfume collection!

  • Keep feeling fresh all day long with our new deodorant scent


Catchy Lines for Moisturizer Products Marketing

  • Fight Acne and Get Glowing Skin with Moisturizer

  • Keep Your Skin Hydrated and Healthy With Our Moisturizer

  • Get Sun Protection and Moisture All in One

  • Don't let the environment take its toll on your skin

  • Protect your skin from pollution with our moisturizer


Catchy Lines for Concealer Marketing

  • Hide your dark circles and Look more mesmerizing

  • Keep your fine lines Hidden, make you look younger

  • Highlight your face, and look more confident

  • Our Concealer makes you look even more gorgeous

How to stand out from other Beauty Products

  • Any USP or share if you offering any discount, Gift Cards are Available.

  • If your product got any award or cleared any standard, you may highlight it.

  • Check our membership discount, if you have any membership page, you may link.

  • You can share tutorials for using your beauty product or if consultancy over call is free you can say 24/7 Customer Service over call. Best Results Guaranteed.

  • If you have videos of before and after using your product that will be of great use.

  • if you have many stores in different locations, you may share that if the customer is living your website. Like the pop-up could say you can try our product on our stores.

  • You can give names to your deals like baby care special discounts, birthday special discount offers, Senior Special Deals, Summer deals, Monsoon deals, Veteran Discount, Army Special Offers, Membership Based Specials Plans

  • Book deals in Advance. Assume you know your customer buy product near a specific festive time. So you can mail them even 2 months before. Buy saying buy one product today and get 50% off on the festive day that will come after 2 months. In this way, you will be able to reach the break-even point easily. And it is not necessary that the customer will buy the product on that festive day, so you can even give a better discount option. As you will be able to average from those who have not ordered.

  • Share video reviews on the landing page that shows an amazing experience. Customers want to know what they can achieve if they buy the products.

  • If you are using search ads then you can use keyword modifiers as well besides that Keyword search ideas like affordable search terms or stores near me, Best search terms or services (Variable) in Location (Variable), 20% Off on your first purchase.


Hey, beauty product owner and marketer, Don't forget to click on sign up above. I really believe my blog posts will help you create better search ads, display ads, social media ads, video ads call to action, & email marketing campaigns. Stay connected I will be sharing more sales strategies and checklists in my next blog posts.

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