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Manish Sharma 

PPC & Paid Campaign Project Manager at Piltil

Manish manages PPC and paid campaign projects at Piltil, working directly with founders in coaching, education, digital-first and performance-led businesses scaling through paid acquisition. His work combines campaign execution with decision clarity, especially during scaling, agency transitions or resets where founders require responsibility and stability, not just reporting and activity.

 

Over the last nine years, he has worked closely with founders across education, coaching and digital-first admission-driven businesses where someone needs to think beyond what is visible and anticipate what comes next.

Roles Manish Operates In

PPC & Paid Campaign Management (Execution Layer)

Owning paid campaigns end-to-end when execution is the mandate — including search ads, acquisition pacing, budget sequencing, lead funnels, attribution context, and maintaining performance stability.

Marketing Decision Partner (Decision Layer)

Supporting founders in evaluating recommendations, sequencing decisions, correcting misaligned actions, and ensuring clarity during scaling phases when decisions become more costly than execution.

Learn more about the Marketing Decision Partner role.

Why Founders Engage Manish

Paid acquisition is predictable when campaigns are small.
It becomes complex when spend increases, new channels open, or agencies rotate.

In these situations, founders need someone who:

  • owns the campaigns as a project

  • protects pacing

  • maintains clarity

  • interprets reports

  • translates platform metrics into business context

  • prevents overreaction or premature changes

Execution can be delegated.
Scaling requires decisions.

Reporting vs Decisions

Founders do not lack dashboards.
They lack interpretation for decisions.

Reporting answers what happened.
Scaling requires deciding what should happen next.

Custom reporting requests are rarely about more data — they signal the need for clarity around:

  • what to continue

  • what to pause

  • what to scale

  • what to leave untouched

Reporting supports activity.
Decisions drive outcomes.

This is the layer Manish supports during scaling.

Manish works best with:

  • founder-led businesses

  • coaching institutes

  • education brands

  • performance-led services

  • teams scaling paid acquisition

  • businesses switching agencies

  • teams with reporting fatigue

  • founders sensing “something is off”

Engagement Modes

Founders engage Manish in different modes depending on what the situation demands:

Performance Review

When founders want an independent view of campaigns, reporting, pacing, or handovers before scaling or switching vendors.​

Decision Assessment

When scaling introduces questions around budgets, sequencing, targeting, or platform recommendations, and founders want clarity before acting.

Campaign Execution

When execution is the mandate and someone must manage campaigns, pacing, and performance outcomes end-to-end.

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