At Piltil, we provide leads generation services for JEE and NEET coaching centers and institutes by implementing search and display campaigns. If you have been devoting time only to posting on social media or video platforms, you may have realized that it is not enough to expand your JEE and NEET coaching business. Therefore, it is essential to comprehend why search ads are crucial for coaching businesses.
Piltil, a digital marketing agency in Delhi, has shared 9 valuable marketing tips for JEE & NEET coaching centers. Implementing these strategies can enhance the flow of potential students to your engineering entrance exam preparation institutes.
Finalize the keywords for JEE and NEET Classes and create a list of relevant and high-performing keywords after running ads. It's true, even with a small budget, it is recommended to run a wide-ranging campaign. This way, you can obtain a comprehensive understanding of the demand for the course and keyword. Once you have finalized everything, we can choose to run it as a separate phrase or utilize exact keywords to optimize performance.
Now side by side we need to do awarness campaign with SMM, video and display ads. As for many students NEET Preparation starts from Class 10 we cannot miss social media marketing. Little bit brief about the exams. The NEET exam is the widely recognized medical entrance test for MBBS and BDS courses. Similarly, the JEE Main and Advanced exams, conducted by the NTA and IIT respectively, open the doors to admission in prestigious institutes such as IITs, NITs, IIITs, and other esteemed engineering colleges. So we can see the prospect student and their parents will be searching institutes online, so you may avoid social platforms if you are tight on budget. But you cannot avoid display marketing.
The landing page of your institute will be a crucial factor that will greatly influence the decision-making process for the JEE & NEET institute. The landing page for a course must have a clear and concise headline that captures the attention of the visitor. It should also include a compelling call-to-action that prompts the visitor to take the desired action for inquiry about the respective JEE or NEET demo classes or if satisfied with the existing content the user may be able to submit inquiry for enrolling in the course.
It is always preferred that we run separate ads for JEE, NEET with pre and advanced keywords. If you have a limited budget, you can create one campaign and regularly analyze and optimize your search and display ads. Pause underperforming ads, adjust bids, and test different ad variations with small amount. For example, an ad copy with the words that describe your USPs like result-oriented training sessions and experienced IITians trainer may have worked better than an ad copy with words like Learn from Industry expert.
To enhance the ad ranking of your institutes, it is crucial to optimize the ad copy. Consider incorporating the number of students who have succeeded in JEE / NEET after enrolling into your institution. Moreover, if your institute has been in operation for over 10 years, this adds to your credibility and trustworthiness. Please consider adding video reviews, testimonials, or interviews with students who recently passed the exams.It also escalates the conversion process of the lead.
When selling offline courses, it is highly recommended to provide a walkthrough video of your institute. Nowadays, students are eager to have a glimpse inside before making an inquiry. You may also consider addressing common questions they usually ask during their visits.
Utilize ad extensions such as using other relevant pages in site links which may contain PDFs or details about fees. Coaching centers should incorporate the amenities and relevant information from their prospectus into the call-outs of their ad copies when developing advertisements. Please note that headlines can only be 30 characters long and description lines should not exceed 90 characters. Being an institute advertising agency we always get approved ad copy from the management of the institute.
After submitting the JEE or NEET inquiry, users will go to the thank-you page or his profile completion page, so conversion tags need to be reviewed on landing pages regularly. Stay well-informed about the latest developments in Google Analytics 4 and Google Tag Manager.
Prefer hiring an ad agency for search and display campaigns of your institute. If you don't have a marketing agency and can't spare the time to optimize your JEE and NEET campaigns, consider hiring Piltil for audit of the campaign. We specialize in running ads. We add negative keywords to your campaigns to prevent your ads from showing in irrelevant searches and save you money on ad spend.
To achieve your campaign goals for the entrance exams, it's important to regularly track its progress and make strategic adjustments using past conversion data. If you are looking for marketing & lead generation services for your JEE & NEET Institute, feel free to reach out to Manish on WhatsApp.