Intent-led campaign structure
Campaigns are organised around meaningful search themes, locations and business priorities so budget has a clear job.
Google Ads & PPC
Search campaigns built around intent and useful enquiries.
We manage paid search for businesses and institutes where keyword intent, landing relevance and lead quality matter more than vanity traffic.
What matters
Built around the complete acquisition journey.
Search-term and negative-keyword discipline
Ongoing query review helps reduce irrelevant traffic and reveals how prospects actually describe what they need.
Landing experience matters
The page after the click should continue the promise of the ad and make the next decision simple.
FAQs
Common questions
What does Piltil manage in Google Ads?
Work can include campaign planning, search intent, ad messaging, landing-page alignment, conversion tracking and ongoing optimisation around the business goal.
Can Piltil work on an existing Google Ads account?
Yes. Existing campaigns can be reviewed and improved instead of rebuilding everything automatically.
Is the lowest cost per lead always the best result?
No. Cost should be evaluated with lead relevance and the business value of the enquiries being generated.
Can landing pages be included in PPC optimisation?
Yes. When page relevance or conversion friction is limiting campaign performance, the landing experience can be improved as part of the acquisition system.
Business Enquiry
Start with the business goal.
Tell us what you are trying to improve. The first step is understanding the target, current acquisition path and where the biggest friction appears to be.
We do not share client enquiries or details.