Understand the context
Someone seeking information for a later intake has a different need from someone requesting a call today. Readiness can change.
Our approach to the question
Use stated timing and preferred next steps to offer relevant information or a later follow-up. Avoid inferring permission for repeated messages.
An illustrative situation
A parent exploring next year’s programme could receive a clear overview and choose whether to be contacted closer to the intake.
Refine with evidence
Review whether follow-ups remain relevant, whether people can update their preferences and whether the team has a clear next action.
These are practical approaches to investigation, not claims of validated behavioural research or guaranteed outcomes.
A custom solution around your needs
We can help explore the enquiry journey, define practical decision rules and develop the agreed solution around your existing systems.
We develop custom solutions around your business needs. Services you choose beyond your base plan are available at custom pricing, with the scope and price agreed upfront.